Introduction:
EGL, Esports Gaming League, spawned from an idea to create open esports competitions for grassroots players to compete against the best in the world. EGL has since helped to shape the esports industry into a fast-growing phenomenon and one of the most exciting spectacles to watch and play.
The Research:
Esports Gaming League which is part of EEG had outsourced the website redesign prior to being acquired by EEG, they wanted to bring the project back in-house instead and that’s where the team came in to continue the redesign.
I collaborated with the Head of Broadcast, the Head of Design and my teammate on this project.
The design process began with user research. The team interviewed potential users to understand their needs and pain points. They also looked at other esports platforms to see what worked well and what didn’t.
When designing the EGL website, we had to consider the following factors:
- The target audience is gamers of all skill levels.
- The industry is very competitive, with many other esports platforms vying for users’ attention.
- Users want a website that is easy to use and provides them with all the information they need to find tournaments, watch live streams, and connect with other gamers.
Once the team had a good understanding of the user, we began brainstorming ideas for the design. We explored a variety of different concepts, and eventually settled on a design that was both visually appealing and easy to use.
The Design:
The final design features a clean and modern look, with a focus on large, high-quality images.
The colour palette is dark, as this seems to be a trend in the industry. It also help put focus on bright and colourful pictures with he games’ characters.
The navigation is simple and straightforward, making it easy for users to find what they are looking for. The website also features a variety of interactive elements, such as live streams and tournaments, that keep users engaged.
The Result:
The new EGL website has been well-received by users. The site is easy to use and navigate, and the interactive elements keep users engaged. The website has also helped to increase EGL’s user base and engagement.
