Horse racing events are very significant for every bookmaker in the UK as they generate a lot of revenue. I had a chance to design marketing materials that were later used or sent to Sportnation clients on multiple occasions. It was crucial to me that the designs were fun and eye-catching to gain attention.
One of the most interesting projects I worked on was designing a Snapchat filter. It was location specific and free to use for all guests participating in Cheltenham Festival 2019. It could be available only during this event.
Direct mail marketing examples:
Invitation for the event held by the Sportnation team during Cheltenham Festival 2019.
Cheltenham 2021 special offers campaign.
Infographic published in the “Racing Post” newspaper. Featuring odds for the Grand National 2019 race.
Sweepstake Kit for the Grand National 2022 race.
Invitation for an event held by the Sportnation team at Royal Ascot on King George Day.
